Vietnam, with a population of 95 million offers a great opportunity for global Wineries, if they strike early. Vietnam also has a very large, young, affluent population which are slowly drifting away from being beer drinkers (of which they consume a lot) and are now looking towards new alcoholic beverages, that will help their public image, regards their new found status in the community
Image is everything for Vietnamese people. Hence when they take out friends, government, or business people they do not think twice about buying a $200-300 bottle of whisky or cognac.
It is not that they appreciate the taste, because they mix it with coke, it is just that they must be seen to have a bottle of very expensive liquor on their table, otherwise their friends and business acquaintances will believe they are not successful.
Fine wines are now filling a need for young people, who want to distinguish themselves from older business people, who always just purchase the same old whiskey or cognac. When purchasing wine they can portray themselves as a well travelled wine connoisseur, who has a deep understanding and appreciation of premium overseas wines. This sets them apart from the competition, and shows they truly are a person who appreciates the finer things in life, that go well with their status in the community
& APPRECIATION COURSE
Lack of understanding by both consumers and restaurateurs in Vietnam of wine, and the presentation & service of wine, is by far the biggest hurdle Wineries face when trying to enter the Vietnamese market.
VIETMARKETS is establishing the Wine Service & Appreciation Course in both Ho Chi Minh City and Vung Tau, to overcome this hurdle, as presently, there is not a single ongoing training course for Restaurant owners, staff, or consumers that assist them develop an appreciation of table & fine wines.
Wineries, which take a Basic Stand for one month at any one of the VIETMARKETS EXPOs will be included Free of Charge in the Wine Service & Appreciation Course Vietnam if they so desire.
Furthermore a new Facebook group is being established called the Wine Appreciation & Buyers Club Vietnam. Restaurant owners, their staff, and wine lovers across Vietnam will be invited to join, book courses, and order table & fine wines on the site.
AIMS & OBJECTIVES
Wine service and pairing is important to the dining experience, however it is not widely practiced at Vietnamese Restaurants. If it was, wine sales would become an important contributor to the restaurants financial bottom line.
The Vietmarkets Wine Service & Appreciation Course is not intended to be a comprehensive study of wine. Rather it is an introductory course addressing the basics of wine appreciation & education for restaurateurs, service staff and customers.
Course will include,
Wine Grape Varieties & pick times
The Art of presenting, opening & serving wine
Glassware & table settings
Storage of Wine
Service steps & tips
Wine & Food Pairing
Each 4 week course, will consist of 4 two hour sessions, to be held at a different local restaurant each week. There will be a maximum of 30 Restaurateurs, Service staff, and Wine lovers at each course.
Each week a different winery and its wines will be featured at the course session. Hence 4 wineries will be featured over the course of each 4 week course.
All Wineries which take a stand at the Vietmarkets Expo will be invited to participate in the Wine Service & Appreciation Course, in both Ho Chi Minh City & Vung Tau.
Each participating winery will need to send a minimum of 1-2 dozen bottles of each wine they wish to promote at the Wine Service & Appreciation Course.
This will allow for each winery to be the featured winery at both a Ho Chi Minh City and Vung Tau session. Each Winery may also send any bottles of wine they wish to sell at their featured session.
Wineries will also be invited to send any promotional material or merchandise they wish to be placed on display or sell at their sessions, such as aprons, tee shirts, glasses, etc,
Wine Appreciation & Buyers Club Vietnam
As stated earlier VietMarkets is establishing the Wine Appreciation & Buyers Club Vietnam, as a Facebook Group, which will allow participating Wineries to both,
Promote their wines and winery, on a weekly basis, directly to hundreds of Vietnamese restaurants.
Take orders for their wines from Vietnamese Restaurants and Retailers
As stated earlier VietMarkets will be staging 3 four week Wine Appreciation courses, in both Ho Chi Minh City & Vung Tau initially. With 30 restaurateurs participating in each course, of which all are expected to become members of the Facebook Group, participating wineries will have an immediate, substantial, customer base of 180 restaurants for their wines in Vietnam.
VietMarkets is also establishing a cost effective Wine Warehousing & Fulfilment Centre, which will allow Vietnamese restaurants to order their wines directly from wineries utilizing normal e-commerce channels, and have them fulfilled the next day from the fulfilment center in Vietnam. Or if wineries prefer, restaurants will have the ability to place their orders directly with the fulfilment center.